
East Coast Art Studio
Complete visual overhaul with automated email systems for customer retention.
East Coast Art Studio had a growing community of art enthusiasts but their website didn't reflect the quality of their work. The existing site was an outdated template that failed to build trust with visitors, had no email capture, and no automated systems to stay in touch with customers. With paid traffic coming in from Google Ads, the site wasn't doing enough to convert that traffic or bring people back.
We did a complete visual overhaul of the site, redesigning every page to match the studio's brand and build credibility with new visitors. Alongside the redesign, we implemented automated email systems including abandoned cart recovery, post-purchase follow-ups, and re-engagement sequences to keep customers coming back. The goal was to create a site that looked professional enough to convert ad traffic and had the backend systems to maximize the value of every visitor.
The redesigned site gave East Coast Art Studio a professional online presence that matches the quality of their work. With the visual overhaul complete, the site has started converting traffic from Google Ads for the first time. The automated email systems are now in place to nurture customers and drive repeat purchases over time.
How We Built It.
Research & Strategy
Research & Strategy
Reviewed the existing site and brand to understand what was working and what wasn't. Identified the gap between their in-person reputation and their online presence.
Visual Redesign
Visual Redesign
Redesigned every page from scratch to reflect the studio's brand identity, with a focus on building trust and credibility with first-time visitors from paid ads.
Build & Email Automation
Build & Email Automation
Built the redesigned site and implemented automated email flows including abandoned cart recovery, post-purchase sequences, and re-engagement campaigns.
Launch & Optimize
Launch & Optimize
Launched the new site and monitored Google Ads performance. Iterated on landing pages and email sequences based on real visitor behavior.
“Our website finally looks as good as our work. Onward understood our vision and built something that actually represents who we are.”
East Coast Art Studio
Owner


