
Anna's List
Friendly, invite-only marketplace connecting families with vetted local sitters — a curated sitter bench, a simple request flow, and Stripe checkout.
Anna's List is a demonstration build we designed and produced in-house to show our approach for this kind of business. The demo runs live, but it is not an operating business site: ordering, booking, and checkout flows are for show, and nothing placed through them is fulfilled.
The babysitter-app category is a sea of strangers, bidding wars, and profiles no parent fully trusts. What families actually want is smaller and older than any feed: a short list of people a neighbor already vouches for. The brief for this concept: design a warm, invite-only alternative that feels like a recommendation from a friend, with real booking and payments underneath so it is more than a directory.
We built the product around a curated, vetted “bench” of sitters instead of an open marketplace, and wrote it in a reassuring, neighborly voice. The flow is three steps — browse the bench, request a sitter, a service, and a window, then book and breathe — with each sitter’s own rate shown upfront and one transparent service fee. Accounts, login, and a Stripe-backed checkout handle the money quietly, and the whole thing covers babysitting, house sitting, dog watching, and the odd extra pair of hands.
The demonstration shows how a trust-first, invite-only marketplace can stay personal while still handling real bookings and payments. The vetted-bench, request-a-window, and Stripe-checkout pattern generalizes to any local-services or two-sided-marketplace product where confidence in the person matters more than the size of the feed.
How We Built It.
Concept & Voice
Concept & Voice
Defined a warm, neighborly voice — the opposite of an app full of strangers — and designed the invite-only positioning into every page.
Sitter Bench & Requests
Sitter Bench & Requests
Built the curated bench of vetted sitters and the request flow: pick a sitter, a service, and a window, with rates shown upfront.
Accounts & Payments
Accounts & Payments
Wired accounts, login, and a Stripe-backed checkout with one transparent service fee and no surprises at the end.
Polish & Deploy
Polish & Deploy
Tuned the reassuring motion and mobile ergonomics, then deployed the demonstration to its live environment.


