
Katie Pehlke
Editorial real-estate site for a Louisville Realtor — a recently-sold portfolio, neighborhood guides, client reviews, and a brokerage-backed brand.
Real estate is a relationship business sold on interchangeable websites: template grids, stock photography, and an IDX widget that buries the agent behind the software. Katie Pehlke — a Louisville native who practices with Kentucky Select Properties — works the opposite way, personal and local, and needed a site that felt as trusted as she does rather than like every other agent in the market.
We designed an editorial, trust-first site built around Katie herself. A warm hero and story lead, followed by a recently-sold portfolio with real listing detail, neighborhood guides to Louisville’s key areas — the Highlands, Glenview, Crescent Hill and more — a client-reviews section, and a clear tie to the Kentucky Select Properties brokerage. Serif-led type and real local photography keep it personal, and every section routes toward a single next step: starting a conversation.
Katie has a home online that reflects how she actually works — personal, local, and credible. Buyers and sellers can take in her track record, explore the neighborhoods she knows, read what past clients say, and reach out, all in one considered experience instead of a generic listings portal.
How We Built It.
Discovery & Positioning
Discovery & Positioning
Worked out what sets Katie apart — a Louisville native’s local knowledge and a long track record — and built the site’s story around it.
Editorial Design
Editorial Design
Set a warm, editorial art direction with serif-led type and real Louisville photography, so the site reads as personal rather than templated.
Listings & Neighborhoods
Listings & Neighborhoods
Built the recently-sold portfolio with real listing detail and a set of neighborhood guides to Louisville’s key areas.
Reviews & Launch
Reviews & Launch
Brought client reviews and the Kentucky Select Properties tie-in together, routed every section toward starting a conversation, and launched.


