Lucia's Cafecito y Más
Warm brand and site for a family-run Latin café on Bardstown Road — a house-latte menu, the founder’s Ecuadorian story, and daily hours.
Lucia’s Cafecito y Más opened on Bardstown Road with something most coffee shops can only wish for: a genuinely personal story. Founder Melina Seifried grew up around her family’s Ecuadorian and Colombian restaurant, and the café runs on housemade syrups and creams and a homemade touch. It needed a first web presence that carried that warmth and told newcomers on a busy Highlands coffee corridor exactly why to stop in.
We designed a warm, homemade-feeling site that leads with the drinks the neighborhood comes back for and the family behind them. A structured menu spans house lattes, coffee, tea, bagels, doughnuts, and empanadas, with signatures like the Spanish Latte and Banana Latte featured up top. The founder’s story sits front and center, and daily hours, location, directions, an Instagram feed, and a newsletter keep the practical details and the regulars close.
Lucia’s now has a home online that matches the care in the cup — the little details the café is known for. A new neighbor on Bardstown Road can find the menu, the story, and the door in seconds, and the site gives the family a warm, ownable presence to grow the following they’re building in person.
How We Built It.
Discovery & Brand
Discovery & Brand
Started with the family’s story — an Ecuadorian and Colombian hospitality heritage — and shaped a warm, homemade-feeling identity around it.
Menu Architecture
Menu Architecture
Structured the full menu across house lattes, coffee, tea, bagels, doughnuts, and empanadas, with signatures like the Spanish and Banana lattes featured up top.
Story & Build
Story & Build
Built the site with the founder’s story front and center, homemade-detail cues throughout, and clear hours, location, and directions.
Launch & Connect
Launch & Connect
Wired the Instagram feed and newsletter signup to keep regulars in the loop, then launched the site on its own domain.
